Asia Alliance, World Vision

In The Vanguard of Reshaping The Industry

Dongpeng Forges Ahead With A market-oriented Strategy.

亞洲先行 全球視野

借勢廣交會

東鵬向世界詮釋大國品牌的力量

The results speak for the industry leading brand

順勢而為，亞洲實力崛起

①In 122nd Canton Fair, 2017, overseas buyers up to 192 thousand, involving 33 countries and regions as well as more than 620 enterprises, among which Asia accounted for 60%

②The accumulative export turnover as high as 30.16 billion USD and the brand exhibitors accounted for 35.8%, increased by 13.6%

③Participants from the countries and regions along the "Belt and Road" contributed a share of 31.1% and a 13.6% growth (9.37 billion USD)

④45 industrial and commercial establishments along the "Belt and Road" have signed cooperation agreements with Canton Fair organization to promote the trade.

▽

To mark a further step into Asia

With a world-class distribution network

突破重點、全面布局

東鵬國際戰略航程再提速

No matter in branding, products or channels, Dongpeng is dedicated to be a step ahead in this era of branding ubiquity. With 46 years' development, Dongpeng has evolved from a manufacturer to a fashion trendsetter and was awarded the Top 500 Most Influential Brands in Asia. Today, taking advantages of "Belt and Road" initiative and the important roles that South-east Asia markets are playing on the world stage, Dongpeng is integrated into the world closer than ever before, forging ahead as an industry giant in the building materials industry with outstanding achievements in strategic projects and brand building.

東鵬陶瓷自1972年創立以來，就立志打造**民族品牌，堅定不移地走國際品牌發展道路，無論是在品牌、產品、工程還是渠道拓展方面，東鵬陶瓷總是繼往開來、遙遙**。歷經46年的沉淀與發展，東鵬品牌早已傲立于世界建陶行業的前列。當前，世界經濟形勢越來越朝著經濟全球化和區域戰略合作發展，東南亞乃至一帶一路沿線國家瓷磚市場前景一片看好，東鵬通過進一步完善市場戰略布局與銷售、服務網絡體系，加強工程實力，拓展亞洲市場,開拓全球視野。

In the process of economic globalization, a strong radiation power has formed in Southeast Asia countries, such as Thailand, Vietnam, Malaysia, Philippines, etc. Their rising consumption level and the world’s leading position in design and strategic projects have promoted them into a more important role in the development of internationalization, favored by designers and architects. And that well explains why Dongpeng sets “Asia alliance, world vision” as the theme of the year, and that well accounted for the market-oriented strategy Dongpeng always upholds.

毫無疑問,在經濟全球化的過程中，如泰國、越南、馬來西亞、菲律賓等東南亞國家，以其強大的市場需求能力，世界**的設計理念以及強大的工程實力，成為了全球建材行業發展的重要力量，輻射亞洲經濟，引領全球潮流。這也與東鵬布局亞洲市場、拓展全球視野的政策不謀而合，相得益彰。

▽

“One brand” strategy

Delivers unlimited business opportunities

以“一個品牌”戰略

驅動產品力升級與渠道升級

Creating a consistent brand that resonates with the targeted consumers has become more important than ever. From the time of establishment, we sell products and promote brand only under name of Dongpeng. Targeted at South-east Asia markets, Dongpeng considers the markets along the "Belt and Road" countries and regions a vital part of its globalization strategy, aiming to explore a more competitive and strategic sales network and service structure by following the guidelines of the "One Brand" Strategy. Dongpeng truly believes that only by the “One Brand” strategy can we develop the high-quality products and provide the long-term customer service in pursuit of customer satisfaction and greater brand recognition, further fulfilling the ambition of being the No.1 in Asia by 2020.

面對全球一體化的激烈競爭和世界經濟的快速增長，東鵬契合自身優勢，不斷把握發展機遇，搶占先機、與時俱進，致力于完善更具競爭力、更加優質的全球銷售網絡和服務體系、深入市場，促進銷售。東鵬堅信，只有堅持“一個品牌”的發展戰略，才能堅持發展優質的經銷商，以優質的產品、完善的配套、專業的服務回饋客戶，從而實現東鵬與廣大客戶的共同進步與成功，進一步實現2020年成為亞洲**的雄心。

▽

To Create a New Experience of Quality Life in our Booth

With “1+1>2”Strategy

追求卓越 打造實力

創享品質生活新體驗

As we known, the product strength builds up the image we have of ourselves and represent the value we believe. With years of innovation and dedication, Dongpeng has taken a leading position in both product technology and strategic projects, triggering people yearn for the exquisite quality of life.

毫無疑問，產品是支撐一切企業實力與品牌文化的重要基礎。經過46年的發展，東鵬已經成為國內高端瓷磚的**企業，其國際化進程也在不斷加速，積極拓展國際渠道，頻頻亮相國際**展會，憑借創新的技術和出色的產品，贏得了世界同行的尊敬。多年如一的產品創新精神，為品牌在國際上進行進一步的品牌輸出、市場擴張和渠道建立，奠定了重要基礎。

HALL 9.2

Stand E35 -38 F09-12

Time: 15th-19thApril

Venue: Pazhou International Expo Center

▽

In pursuit of creating a better living environment, Dongpeng brings a fresh injection of energy into the market and industry by unveiling the new products in the 123rd Canton Fair. The new arrivals, which highlight Caliza, Makore and Beton, will be officially unveiled together with the classic Marble+ series and the dry-fixing display. In our booth,

from design to choices of products and materials, each element shows originality, fully matching space decoration function and aesthetics. The One-Stop Solution initiative and the products’user–friendly performances will definitely appeal to the people who aspire for life taste, ideal for luxury commercial spaces..

東鵬堅持以產品實力說話，不斷地為廣大客戶帶來更優質的產品與工程案例。本屆廣交會，東鵬正式推出2018年春季新品Caliza, Makore 和 Beton，同時東鵬的經典產品-原石系列與工程干掛展示亦將繼續亮相。我們相信，“一站式方案”策略，以及產品兼具美學與實用功能的特點，一定會給客戶帶來全新的體驗，為現代人們打造更好的人居環境，成就更高的生活品味與工程實力。

Combined with the latest design ideas and stylish products, we invite you to our “DP gallery” to enjoy a fantastic world of imagination and originality, experiencing the unprecedented and the newest.

Looking forward to seeing you at 123rd Canton Fair.

在即將到來的123屆廣交會，東鵬誠意奉獻，帶來多款精品，致力于為您呈現一場精彩的視覺盛宴與產品分享，不容錯過。未來，東鵬將繼續秉持著對品質的執著、匠心精神和產品的創新，帶著“大國品牌”的榮耀，朝“百年企業，世界東鵬”的目標堅實前進。

▽

Coming soon

One More Surprise Worthy of Expectation

年度盛事，邀您見證

Dongpeng’s Annual Conference of 2018 in Bangkok (April 29th – May 1st) and our DP gallery in Architect’18 , Bangkok, Thailand (May 1st - 6th) are right around the corner. How wonderful will it be when Dongpeng meets with Thailand. Stay tuned.

接下來，東鵬2018年全球年會與泰國曼谷國際建材展將于曼谷舉辦，屆時將會擦出怎樣的火花呢?敬請期待。